Anjan Luthra working at a laptop

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Entrepreneur
& Investor

Most people are told there’s one path to success. Anjan spent 15 years proving there’s another. Now he helps ambitious people escape the conventional path, build businesses that create life-changing wealth, and take back control of their lives.

About Anjan
  1. Junior international

    2003–2011

    Anjan grew up in Glasgow and played cricket and tennis for Scotland as a junior. The talent was there, but pressure was a struggle, and there were times he gave up when it got hard. Resilience had to be learned.

  2. Student entrepreneur

    2009–2012

    Studied Accounting and Finance at the University of Glasgow and graduated with a first-class honours degree. Alongside that, came a first taste of entrepreneurship: selling scarves and running events. It was the first time Anjan made his own money.

  3. Chartered accountant

    2013

    Qualified as a chartered accountant in the restructuring team of a Big Four firm. At 21, he was living on site at a distillery in liquidation, helping turn it around and sell it. A close look at how businesses fail, and how they can be saved.

  4. Private equity investor

    2016

    Headhunted to London to invest for one of the world's largest private markets firms. On paper, he'd made it, but it wasn't the life he wanted.

  5. Venture-backed founder

    2019

    Left to start a tech platform for live events. When Covid hit, it pivoted into Thrillz, a celebrity video and experiences app, raising $1.8m from venture investors to chase growth. It grew, but not fast enough, and it didn't succeed.

  6. Chairman

    2022

    Became the youngest-ever chairman of Cricket Scotland at one of the hardest moments in its history. Cricket Scotland was turned around, and the women's team received professional contracts for the first time. Through a huge political storm, Anjan stuck to his values.

  7. Bootstrapped founder

    2024

    Started Indexed with $700 and no investors, and this time the lessons and resilience paid off. Within 12 months, it was a profitable, seven-figure business, and the goal was reached: freedom. Then came the move to Dubai and a new chapter.

  8. Entrepreneur & investor

    Now

    Today, Anjan helps ambitious people build businesses that give them freedom, through his content, Indexed and True Mettle, his investment firm.


Success doesn’t reveal
your character.
How you respond
to failure does.

Anjan has been an international athlete, chartered accountant, private equity investor, chairman and founder. Some chapters went to plan. Others tested his character, resilience and determination to keep going.

Through every setback, he learned to adapt rather than give up. That same mindset helped him turn $700 into a multi-seven-figure business with Indexed. It’s also the philosophy behind True Mettle, his personal investment vehicle.

Work with Anjan
A lone figure standing on a hill beneath a waterfall

Investing, growth, & speaking.

  1. True Mettle

    True Mettle invests up to $50,000 of its own capital in profitable businesses with untapped potential. Anjan and his team work alongside founders to grow profits, streamline operations and build lasting value.

  2. Indexed

    Indexed helps ambitious businesses grow through SEO, AI search, content and digital experiences. Led by Anjan, the team builds the systems that turn visibility into customers and measurable revenue.

  3. Speaking

    From private equity to entrepreneurship, Anjan shares candid lessons on resilience, starting again and building businesses on your own terms. Available for keynotes, panels, fireside chats and podcasts.

“You don’t have to follow the conventional path, build the next Google, or play by someone else’s rules to become wealthy and free.”

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